Mobile Device Management - The HOT application for 2012

Are you an IT VAR looking for a new technology area in 2012 in a explosive growth market with great opportunities for value added services? Would you also like to get a piece of the action in the high growth market of tablets and smartphones and wrestle it free of the mobile operators and their mobility partners? Are you looking to exploit your knowledge of Cisco networking, HP wireless devices and Microsoft applications to leverage this market?

Come on down, the time is perfect.

Bradford Networks are the leading provider in Mobile Device Management solutions specifically for the BYOD (Bring Your Own Device) market and they have a specialised offering for Managed Service Providers too.

This is one of the hottest technologies in one of the hottest markets in 2012 and it bridges the technologies and market opportunities of networking and mobility.

For more information, call +44 (0)207 193 2356.

The Social Network is on Holiday

It's funny, isn't it. We even take a holiday from blogging and Tweeting at Christmas time. Now why would we do that?

Just out of morbid curiosity I turned on my Twitter this morning to see that the number of Tweets since Xmas Day was minimal. Emma James, the Bucks Naturist and all round fitness superstar was chirping like a bird about her local area, Shane Warne was lovey-doveying about Elizabeth Hurley, 'Bumble' was watching Poirot, Aggers was watching Downton Abbey and Rory McIlroy will be in Thailand with his gorgeous girlfriend. Mercifully the usual rubbish was missing and I could actually read some things that were vaguely interesting.

But blogging was down too as everyone focused on Christmas festivities, eating and drinking. It's the way it should be, I might think. But why would people suddenly be quiet over the Christmas period when they probably have more to say than at any other time? Why would they forsake their computer or phone when it is only yards away?

We know that roads are clearer, we expect it. We know that families are together - but so what? Tweeting takes just a  second.

Wait a minute. The workplace is empty. 

Ah, so that's it. We Tweet and blog only when we are meant to be working, is that it? We take a family holiday and we stop. Now isn't that a thing?

I can only guess at the volume decrease but if my Twitter was registering over 10% of the normal volume of Tweets then I would be overcalling it. The same for blogs. 

So what, I hear you say. This is serious, is my reply.

From an advertising point of view, TV takes enormous share at Christmas time as viewing figures go higher so there are some incredibly expensive shows to sponsor. Advertisers make money at Christmas time - in fact, any time when families are together. Weekends, national holidays etc. 

It's the exact opposite for social media. I have no idea about Facebook as it is a noise to me but for the ones I use, I see no activity at all. That will be for the best part of two weeks.

That's a serious consideration in this valuation tomfoolery. Social media is at its peak during working hours and non holidays. It's value for users seems to be at its height at times when they should be working.

If an employer is reading this, they might consider filtering all social media sites from employees on their networks. It's a productivity theft system. Or they might have a light bulb above their heads and think, 'How can I turn this to my advantage?'.

But for those whizz kids and their investors at these social media sites, I might just be a little concerned that such a dramatic drop occurs at such times.

Happy, Happy Christmas everyone.

From Crackberries to Facebook Anonymous

Addiction to technology or devices is reality even if much of it is in the virtual world. That sounds either trite or daft or both but I think you know what I mean. 

There was a time when you could see the bowed heads of grown men staring into their laps apparently fiddling with their genitals - what a relief when you found out that the reason they haven't being paying attention was because they were playing on their Blackberries. Imagine our surprise to find some weren't - but that's another story.

In an office of someone I know, the secretary in the small team used Facebook so much during the day to communicate with few friends that her manager, sitting next to her and watching her habits, sent her a Facebook message to make some tea. The person in question without saying anything simply got up, made some tea for everyone then sat down and resumed her Facebook 'work'. The manager sent another message to thank her and she even responded to that. It was the tail end of what had been an unhappy employment experience for both parties.

I worked with a company where they had 90 people on a main sales floor and everyone of them used Facebook to communicate to people not more then a few feet from them. It was probably the most unproductive sales team I have ever come across.

This isn't necessarily an age thing as older employees are as likely to be heavy Facebook users as younger ones but I am sure the statistics will prove a point about the new generation of workers. Many companies are starting to formulate policies on use of such services like Facebook, Twitter and even LinkedIn during business hours. We have already had a landmark legal case where an employee who used LinkedIn for work was found to have violated client confidentiality and non compete clauses in their contract of employment by simply using the same LinkedIn account at a new firm.

But addiction is more than that. Genuinely, many of the new social media applications are fast becoming like the chat sites at the turn of the millennium where many employees got sucked into nattering inanely online during work hours. Instant Messaging is still an issue. For many companies, the recording of IM messages remains a taboo subject but should there be legal cases surrounding such communications such as in employee tribunals or libel actions, these forms of communications are just as likely to be called as evidence as emails.

We have seen the use of social media grow to make legal issues complex such as the 'outing' of identities in super injunction cases and the jurisdiction of law is not at all clear. But addiction comes in many forms and it could be argued that simply believing that what you say in 'private' on Facebook, Twitter or any other form of interaction not controlled by your company directly, is your own business.

It is not at all clear whether that is the case or will continue to be so. There was a recent case of a Dutch website which hosts a community of kids and teachers and some of the anonymous accusations against students and their teachers have been far beyond good taste and into the realms of libel and slander. The site in question basically says that you should comply to the law of the land where you are based when using the service. Which sort of makes a mockery of Terms of Service. It also means that legal issues are reflected at the source of the issue.

Addiction to social media has relevance beyond non-productivity in work time which is a huge issue in itself but it has potential deep legal ramifications. As users naively continue to chirp away merrily on any number of internet hosted sites they are potentially storing up some problems.

What they say while sat at work, during work hours may never be as private and free to say as they think. 

Here's gut feel prediction for 2012, I think one or other of the major social media sites may get involved in at least one corporate case where an employee has compromised the professionalism of their company by saying things they shouldn't have - either about fellow employees or managers or rival firms. I predict we may get a few landmark cases on this in the UK soon.

How do you prevent it? Well I think you can have company policies and that's fine for those people who are fully attached to the corporate network. But for those attached as guests or accessing via mobile telephony via tablets or smartphones there may be more problems. In terms of weaning people off such social media addictions, I honestly think we'll see some Facebook Anonymous groups popping up in the not too distant future.

The world is changing fast thanks to the enhanced ways we have to communicate. That may not always be a good thing. There is such a thing as anti-social networking and there is such a thing as lack of productivity.

I think both of these things will become bigger issues in the next year or two.

Merry Christmas! You're A Security Threat

If you are the proud recipient of a shiny tablet or state of the art smartphone this Christmas and you plan to use it at work, attaching to the corporate network to download emails and some data, then you are a security threat.

BYOD (Bring Your Own Device) is fast becoming the biggest threat to corporate security as people synchronise files over all their devices, regardless of whether they are company owned or not, using technology like Box.net, Dropbox, Evernote, Microsoft OneNote and Google Docs. It's the biggest advantage of the new age of such devices and the emergence of Cloud applications to enable such working. But that massive advantage to productivity comes at a cost.

To date, CIOs reamin somewhat laissez faire to the whole issue, but all you need is an executive's iPad or smartphone to get stolen and, suddenly, a non-company owned and controlled asset could be in the hands of a nosy stranger or, worse still, a thief. Although some devices can require the input of a 4 digit pin, that could be fairly easy to get around. Then you have all the applications on the device that have accessed the corporate data, like email and office productivity tools and any files that may be shared on common storage areas.

While there are ways to protect the machines and the data more rigorously, few fall under the remit of the central security policy of big companies - and that has to be a Governance issue at minimum. In the world of the US SOX regulations, that could be corporate negligence which Directors sign up to personally.

It isn't actually the users' problem, you might argue. But as many of the users of BYOD devices are company directors or senior management then I would argue there is a responsibility in many cases.

This year, BYOD will raise its head on the agenda of many big companies but it will be hugely important to SMBs too. As more technology moves into the Cloud, it may become less easy to know exactly what assets are accessing your network and where. 

Companies like Bradford Networks have a strong solution tuned to the BYOD threat to turn it from threat to a major productivity opportunity. 

You just have to make sure you control of the access to data on your network. It's been the core requirement of IT departments and remains so.

Cal +44 207 193 2356 for more information.

What is the Social Media Agenda?

It isn't normally an acid test for a business to ask that if it failed to survive from tomorrow would we miss it. But you could easily ask that question when applied to say the Royal Mail whose collapse would have a very large effect if it shut down tomorrow as post and parcels may not get delivered before Christmas, as an example.

It's perhaps more applicable to ask the question when the company offers its service free of charge, like Twitter.

Yesterday I asked if social media and networking had actually down anything for us. I don't think anyone would disagree that the new medium has helped change the way many of us communicate and therefore it has done something for us. But if a substantial part of social media was to change, not exist or become chargeable as of tomorrow morning, would we actually miss it?

Let's ask that question of Twitter. Why Twitter? because it is the most ingeniously simple of all the social media ideas. In just 140 characters you have to say something that you hope many people will read as something of value. Well I follow some 180 people and I can honestly say that I would value around 1% of what they say. I set aside Cricket Commentator David Lloyd whose list of Christmas presents for his 'Nest of Vipers' was hilarious and Shane Warne's public and sugary growing love story with his fiancé Elizabeth Hurley - they have been intriguing in different ways. Why? Because they are stories 'at source'. They are not newspaper articles or people surmising, they are the individuals saying real things.

But if Twitter died tomorrow, I can honestly say nothing would change of any consequence in my life - my business would carry on, life would carry on. Like the loss of a favourite TV channel, that would be that.

I would say Twitter has that odd feel about it as a business. So much might possibly be done by it but its fragile mechanism and attraction depends almost solely on the users' love affair with chuntering out any old 140 characters regularly unimpeded, unregulated and free from bombardment by advertisers. Mess with any of that equation and you suddenly have the whole lot falling down.

Twitter had further inward investment of some $300m from a Saudi Prince recently. There is no shortage of cash for investment and clearly all the investors see the potential return. Or do they? Is this the rich people's equivalent of putting $300m on the nose of some nag in the 5.30 at Kempton Park? Or have they seen the way that a 100m users will suddenly realise $billions of revenue every year?

If that medium is missable from tomorrow, then you would have to question investors' sanity. Clearly, with that kind of inbound investment money, Twitter is sticking around for a while yet. But the clock is ticking and pay back will be required some day soon. 

I think there is a huge danger in believing that just by attracting a large following that you can suddenly monetize it. Business models are key here but the bit that really worries me is the honesty with the users. If Twitter never proposes to charge users any money then realistically all they are is a database company who will rent out the 'space' each user occupies to the highest bidders to attract those users to spend some money on products or services. Twitter and Facebook, in that sense are glorified TV channels with the IP addresses of all the users which is pretty good knowledge.

That makes them the ad man's dream. If that is the case, shouldn't the users know that some day they will get bombarded with adverts, time and again with ever more personalised content to stimulate us buying? 

The Real Future of Social Media

Some years ago, I went to a presentation on the future by an entrepreneur who had invested in several internet companies every one of which I can say have failed. However, he did foresee that there would come a time when every advertiser on the planet will no longer work on house addresses or hit and hope on TV adverts, they will send personalised adverts into your private space on the internet with full knowledge of your buying habits, the credit cards you use, how much credit you have, what sex, age and dimensions you were, where you shopped, what you did on holiday, where your holiday snaps are, what you do for a living, what private habits you have, who your family were and what you were doing at any exact time. The murmur at the interval was that man was talking rubbish.

If anyone wanted to know all about any one of us, all that information is largely available from many sources on the web. A great deal of it is now held on Facebook and other social media sites. We have surrendered potentially valuable personal details of all sorts onto the web and there is very little left for people to know. The race is on to consolidate that information and monetize it.

Make no bones about it, the business model of every social media company is to whore its user base as long as we don't pay. Advertising of the future will no longer be hit and hope, it will be highly personalised and very intrusive but there will be far more sinister uses for all that data. 

In that context, if Twitter died tomorrow, I wouldn't miss it. But it's records of what I have done and said are saleable to somebody so there is a lasting legacy.

In some unnerving way, the whole business model of social media is mass blackmailing. I don't necessarily mean blackmailing as we know it although there is a great deal of potential there, but I mean advertising of such a personal nature that it 'blackmails' our sensibilities into making us do things we wouldn't have done without the stimulation to do so. And the 'protection racket' will be for us to pay to stop receiving such offers all the time.

The internet will become a legalised, largely unregulated forum for a good old protection racket.

There's more. Just as financiers have turned to nuclear physicists to help them beat the markets, psychologists can be used to make us all part with cash we would never have parted with otherwise. Supermarkets use 'data warehousing' to look at our individual buying habits and give us 'suggested trolley loads' and then tailor offers to make us buy more - because they know we will. In fact, they will be able to predict the precise moment to know when we will be more prone to do so.

How? If we Tweet or add a Facebook message with specific data, don't be surprised to find something specifically tailored to the context of what you have just done using all your personal data to predict exactly what you will do next. To sell that exact moment to an advertiser could become the nirvana of every social media company.

So it isn't just your personal space that is for sale, it is every second of your existence based on the intimate knowledge of you as an individual and every personal and financial piece of data on you and your family, friends and business associates.

There is a way to go yet on this journey. But people don't invest this kind of money in such flimsy business ideas without the firm knowledge that there is a mega payback. The payback will be guaranteed by our ever increasing willingness to not just surrender more personal data onto the web but to be able to track exactly what we are doing and when.

You didn't think there was a reason for setting Facebook as your default internet page with automatic login? Didn't you, really? 

In the world of monetisation of social media, the real fun has yet to begin. I hear people bleat about data protection and privacy but I would challenge that not more than 1% of all the 800m Facebook users has ever read more than the first sentence of the company's Terms of Use.

You didn't really think all these benevolent platforms were for free, did you? Microsoft gave us all those lovely free products and yet made 40% net profit on sales. 

Nothing is ever really given for free.

Will Social Media Ever Make Money?

Amidst all the global hype on valuations of social media companies that amounts to hundreds of billions of dollars there are a ton of people who say that social media and networking has not only profoundly changed us all but through some means or another we will all spend a great deal of money to either sustain it or better it in the years to come.

That's a pretty hefty bet considering the actual amount spent on social media and networking so far by individual users vastly lags the level of investments raised to date - and the fact we live in austere times. So what will change in our daily and annual habits that will push us to spend several thousand dollars per head every year going forward to sustain these heady valuations? In fact, here's a tougher question - what has social media or networking done so far that we would place that kind of individual value on it - so much so that we could never, ever do without it again?

Well, social media has indeed brought a lot of people out into the world of communication - some 800million of us have Facebook accounts alone. We exchange messages, share links, display content and we have some fun. In the world of telephony, we are happy to pay considerable sums to not only have the best device to use but to have the possibility to communicate. Perhaps, then, the only people who will ever make serious money out of the social media scene are the basic technology providers like broadband companies or mobile phone providers? After all, we will always need an input device and an access method. And there's always advertising, I suppose.

I can't help thinking where someone like Lord Hanson would have invested his money. Probably in the bricks and mortar that house the vast arrays of machinery that power the web as they are tangible assets that don't decay with user sentiment based on land that someone may always need. Maybe he would be on airtime or broadband.

What he wouldn't be in is the shares in the likes of Facebook. Or would he?

Content is going to drive social media, I am told,. Blogging (heck I am doing myself) is the lifeblood of the world of social media. As long as we have something to say, we'll use it. But if Facebook (actually I don't use it), Twitter and others stopped tomorrow could I a) survive and b) still do business? The answer is likely to be yes, I can do without any of the social media sites. 

I could but I would suggest I would have lost one of my best ways to promote my company, myself and services. Sites like LinkedIn have become important in business and there is a proven model to sustain revenues for the future based on current monies and there is more potential. But others I worry about as I wonder whether, when the money starts to be extracted, will the lustre diminish, the value be questioned and the golden colour be only a thin veneer at the surface?

Go global everyone! There is no doubt that I can get seen in more places now than ever before at the click of a mouse. That makes my company big and I can fight on similar terms than much larger companies - if not be more agile and nimble thanks to my agile infrastructure or lack of it - again thanks to the Cloud. I can analyse that a great deal of the traffic to my blog comes from North America and Asia. Yet all my customers in the last two years came existing connections I had and mainly in Europe. Most of what I have written is viewed by people who will never buy from me. So if I had to pay for that, it would be like shotgun marketing in terms of return on investment.

So social media has to go more focused and more local in many senses. In that respect, much of the implied value of social media diminishes as really all we are doing is leveraging our local scene and network. My wife has literally thousands of clients as an IFA and she gets all clients through referrals by recommendation by word of mouth. All of them. She pays for some lunches and social interaction but that is all about creating bonds and relationships. She has never got solid referrals from the internet and those she has have come at considerably lower margin than her usual network who really value her service.

Maybe there's a lesson to be learned there. Our best business and value opportunities already know us and the next best are connections of theirs. You don't need social media to unlock that, one might argue?

When all is said and done and the great money tap of social media is turned on, we may be disappointed to find that there was no alchemy at work that turns free use into real hard, sustainable money. In business history, there have been few companies who gave away their service for free who have subsequently come back and made a fortune on the same service.

Maybe worth thinking about. In that context, what has social media really done for us? And are we prepared to pay to keep it?

Last thought. Microsoft switched off free chat some years ago. They hardly get a bean in revenue in any chat service they now run, same for LiveMeeting. The answer on social networking may already there for us to see. Who knows? 

If Twitter got turned off tomorrow I would probably miss just 1% of its content. That's no value proposition.

BYOD Threat to Enterprise Security

BYOD or BYOT (bring Your Own Device or Technology) is a huge trend in corporations. As yet CEO/CIOs don't really understand the full implications or don't care that much, according to some research, but the growth in smartphones and tablets being brought into the enterprise network set up promises to be one of the biggest threats to security in the coming years.

Imagine the CEO's iPad going missing complete with an auto-connection to Dropbox on several applications and some local files with only so much as a 4 number PIN protecting it if anything at all. It couldn't happen? It has - the European President of a $24bn global company did just that. And not a single IT person could do a thing to prevent any data loss.

Apple now has thing's like Mobile Me and Find the iPhone with iCloud as back up which start to solve some of the issues but realistically they go nowhere near the kinds of security set up required to satisfy Corporate or Public Sector Governance on data controls and security. As the astronomic growth in smartphones and tablets continues unabated, this is going to become a major issue going forward.

Enter Bradford Networks from the US. This company has a specific solution for the BYOD craze and it's Network Sentry product addresses this issue. 

Bradford Networks' Network Sentry product manages IT assets like iPads and provisions customised security policies to control things like unauthorised network access especially in the case of a device falling into the wrong hands. Bradford Networks have specific market sector solutions for the enterprise, healthcare and education. It may mean some sacrifice in privacy for users as the product monitors activity but in reality corporations need to wrestle back control of the security of data and Bradford Networks offers a resilient way of doing this.

Bradford Networks has also joined in the SaaS market - not Software but Security as a Service with its Bradford.cloud solution for Managed Service Providers (MSPs). What Bradford.cloud does is to provide a protection layer on Private Cloud networks provided by MSPs so they can understand what devices are connected to the Private Cloud and manage their security from a single console.

Bradford Networks are at the forefront of delivering the highest level of security to enterprises both on premise and in the Cloud and have a unique answer to the growing question on security the BYOD brings for resellers and Managed Service Providers.

For further information, call +44 207 193 2356.