Thursday, 1 December 2011

Cloud - Capability on Demand

A recent article caught my eye where a company called Doyenz asserted that in 2012 there would be a slowdown in the need for Cloud storage, i.e. the need to keep piling more data in the Cloud.

In some respects they are right as they also predict that the Cloud will become more about applications on demand rather than data. This echoes and an article I wrote a while back about the concept of of 'Capability on demand' rather than 'Capacity on demand' as a driver for the Cloud. But applications generate data so let's not get too hasty.

I am working with a company called independenceIT who have exactly this view of the Cloud. It's really of no great use just putting data into the Cloud on places like Dropbox, although such sites serve a good purpose in the short term. What companies will really want out of the Cloud is a solution that takes their infrastructure, resources and applications off their hands and then serves them back as a completely managed and automated solution for which they pay a fixed monthly fee per desktop.

This flips the whole hosting industry on its head so that companies can get true economies of scale rather than just places to plant their data and get only the advantages of capacity on demand.

If anyone would like to know more about independenceIT and truly be able to outsource their entire IT resources including applications and leverage the Cloud to its fullest extent either as channel company offering the solution to its customers or as an end user seeking the efficiencies of the Cloud, just drop me a line or call.

Calx Europe is a Business Acceleration company specialising in working with Cloud software or service providers to develop and implement go to market plans in Europe. Please call +44 (0) 207 193 2356 for more information.

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